Friday, August 15, 2008 

What Are Your Favorite Social Networks And Why?

by Madalyn Sklar





I've been on the Social Networks bandwagon for sometime now. I can't help it, I'm a techie geek. I love new technologies. I get it. It make sense to me.

It's so cool how my two business worlds have collided by being a techie in the music business. On the flip side I find it interesting that there are plenty of music biz professionals out there who seem to think they get the techie stuff. Many don't. You can't just read about it and decide you're an expert. You have to do it, live it and teach it. And for a good while, no doubt.

So let's discuss my favorite social networks for musicians and why.

Myspace:

I have been a big fan of Myspace since early 2005. I will admit it was much easier to use up until earlier this year. Seems people have really bogged it down with their image heavy pages. Some take forever to load with their backgrounds, photos, videos, etc. I have been an internet marketer and web site developer since 1996 and I have to say download time on a homepage is critical. It can make or break a site. We live in a "hurry up and give it to me now" age. We don't have time to wait 45 seconds for a page to load. You have seconds to make a lasting impression. Sad but true.

What's so great about Myspace today? Well it's still a valuable site to gain new fans who will come to your shows and buy your music. Fans who will become your street team members, advocating your music. Like any social network, it doesn't work unless you work it. You have to spend consistent time on it.

Check out my Myspace pages:
http://www.myspace.com/gogirls
http://www.myspace.com/indiemusiccoach

Facebook:

I will admit that like most of you it took me awhile to like Facebook. We all got comfortable with Myspace so when we tried messing with Facebook it was so different. So confusing. But I soon found that I could have a really great presence on Facebook with little effort. How? They provide some great applications that shortcut things for you. I could set up Notes to automatically import my blog posts. Every time I blog it shows up on my Facebook page. Awesome I know! I also set up my Flickr photos to do the same as well as my Twitter posts. I then added ReverbNation's music application. And the mobile photo upload feature is great. I can take a picture with my iPhone (or any camera phone) and email it right to my Facebook page. Only takes seconds! I figured out so much that I recently put together a FREE "Facebook Marketing Tips for Musicians" e-Course at http://www.socialnetworksformusicians.com/. I would love for you to enroll in my free course and then let me know what you think.

Check out my Facebook page:
http://www.facebook.com/profile.php?id=696545329

Twitter:

This is a techie favorite. It's taking longer for musicians to embrace Twitter but it's slowly happening. I think the biggest problem is that musicians are saying, "do I have to join ANOTHER site??" Um, no you don't... just the ones that matter is what I say. And you know what, this one matters in my opinion. Twitter is micro-blogging, plain and simple. You can only type up to 140 characters so you have to be concise. I love that! I've watched musicians use Twitter to let their friends and fans know what they are up to whether it's busy recording in the studio, being out on tour or just sharing a bit of their everyday life. What I love about Twitter is that it's a great resource for news and information. So many people are using it to share articles, blog posts, etc. And like Facebook I can email photos from my iPhone using Twitpic. Last night I was at the Melissa Etheridge concert here in Houston and Twittered photos in real-time. It's super cool and easy to do.

Check out my Twitter pages:
http://twitter.com/gogirlsmusic
http://twitter.com/madalynsklar

I recently polled our GoGirls Elite members, asking them what was their favorite social network and why. Interestingly one member said it was GoGirlsMusic.com. Funny how I started an online community for women in music 12 years ago not realizing that I had created a social network. There just wasn't a name for it then other than online community.

Here's some interesting responses to my poll:

"I thought I’d let you know about this new place I found called Reverb Nation. It seems a lot friendlier to musicians as far as downloads and such, plus it’s got this cool feature called widgets that they give to you and you can inbed in all your other pages (websites, myspace, etc) to make navigation and updating a whole lot easier. I’ve only just started using it but I can see a lot of potential for a non-geek like myself to be a little more in control of a my geek pages." -- Lojo Russo, http://www.lojorusso.com

"i am really loving facebook right now. i jumped into it a few weeks ago and every time i use it, i'm kicking myself for not joining sooner. why? lots of reasons, but for now, here's the top 3: unlimited photos; i can connect it to my blogs in the "notes" section, which saves a lot of time and work; the fans can interact with me and with each other, and that's especially cool. myspace is too massive to ignore and i'm updating there regularly but facebook feels like the next wave." -- Queen Esther, http://www.queen-esther.com

"MySpace continues to be my favorite social network because I've worked out a system that works for me. When it comes to networking with bands, industry people, venues and building relationships with potential new fans, MySpace is still #1 with me. Sean, my drummer, is our Facebook guy and he loves Facebook because it is easier to add friends and the ability to use applications that import your blog, schedule, etc. make it lower maintenance than MySpace. I'm just not sold on the rewards of Facebook in comparison to MySpace." -- Tish Meeks, http://www.3kisses.com/

Post a comment and tell me what are your favorite social networks and why.

Copyright © 2008 Madalyn Sklar, IndieMusicCoach

Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She founded IndieMusicCoach and has spent over 12 years working with a wide range of independent musicians all over the world. Her goal is to help indie artists achieve greater success in the music business by working smarter not harder. She is also the founder of GoGirlsMusic.com, the oldest and largest online community of indie women musicians, with a vision of bringing together and empowering musicians from around the world.

Madalyn is available for one-on-one consulting and coaching at affordable prices. Check out http://www.indiemusiccoach.com/ for more info.

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Monday, July 14, 2008 

The New Face of DIY Indie Music

by Madalyn Sklar



It seems we have finally figured it out. The new face of DIY (do-it-yourself) indie music is social networking.

If you are not on board, you are missing out!

If you don't understand the concept of Social Networks, watch this cute video:



For musicians it started with Myspace years ago but look at social networks today. Now you can keep your friends and fans informed up-to-the minute in real-time with Twitter. You can use cool applications in Facebook so everyone knows everything you're up to via blogs, photos, events, etc. You can even post directly from your phone or mobile device.

Check out these links for your cell phone or mobile device:

Myspace: mobile.myspace.com
Facebook: m.facebook.com
Twitter: m.twitter.com
Flickr: m.flickr.com


With my iPhone I have it set up so I can email a photo that immediately shows up on Twitter, Facebook and Flickr pages all within minutes.

The best way to utilize these sites is to learn as much as you can about them then devote time each day to work it to your advantage. Don't miss out on countless opportunities and connections.

As I mentioned in my recent blog post, Do I Need These Social Network Sites?:

The Internet has evolved tremendously in the last few years. As indie artists, social networks allow us to form a bond with people within a community. That community is a web site whether it's Myspace, Facebook or what have you. Interaction is done more often through your computer screen and even on your mobile device than in person it seems. With these networks you can form relationships with potential fans. Just by reaching out on your computer you can develop an army of not only fans and music buyers but true advocates. Who are advocates? Devoted fans who will turn on their friends to your music. Devoted fans who occupy their Myspace music player with your songs.

That's my two cents. Tell me what you think. Leave a comment.

Copyright © 2008 Madalyn Sklar, IndieMusicCoach

Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She founded IndieMusicCoach and has spent over 12 years working with a wide range of independent musicians all over the world. Her goal is to help indie artists achieve greater success in the music business by working smarter not harder. She is also the founder of GoGirlsMusic.com, the oldest and largest online community of indie women musicians, with a vision of bringing together and empowering musicians from around the world.

Madalyn is available for one-on-one consulting and coaching at affordable prices. Check out http://www.indiemusiccoach.com for more info.

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Monday, July 07, 2008 

Listen to "Social Networks for Musicians" Teleseminar

First I have to say WHAT A GREAT CALL LAST WEEK! Thank you to those of you who were there with us. We covered a lot of ground. If you missed the call, no worries! I have a recording available to you free of charge.

The Social Networks Team:






Madalyn Sklar

Tracie Maloy

Tish Meeks

Carol Plunk

Here's a little bit of what we covered:

Do I really need to sign up for another social network?
I feel it's best to cast a wide net and reel people in. Once in you get to know them through one-on-one messaging. The goal is to turn your new, targeted friends into fans who then become buyers and possibly even advocates. Advocates are the fans who will post your songs on their personal myspace page, repost your bulletins and blogs and make the ideal street team member.

How can I use Myspace more effectively?
Spending an hour a day can make a huge difference! Consistently adding targeted friends, posting comments, post blogs and bulletins, etc. Spend time getting to know your friends. Take an interest.

I don't get Facebook!
Seems people either love, hate or just don't get Facebook. It's a great social network platform for one-on-one communication with lots of great applications especially Reverbnation. I spend the least amount of time on Facebook yet I have a great presence on there because I have set up several applications that automatically import my blog posts, twitter posts, flickr photos and youtube videos. I can even send up a photo from my camera phone in real-time to my Facebook page.

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Don't have time to figure it out? Why not hire Madalyn to walk you through this over the phone. In one 45 minute session she'll have you up and running! She can walk you through the process of setting up your Facebook profile to automatically import your blog, twitter posts, flickr photos and youtube videos. Or walk you through Twitter, Flickr or Blogger. Details at www.socialnetworksformusicians.com
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More on Facebook...
You can set up a band or business profile at www.facebook.com/pages/create.php

We cover WAY more on the call. Just head over to www.socialnetworksformusicians.com and take a listen.

On thing to remember...the bottom line when it comes to social networks is:
IT DOESN'T WORK UNLESS YOU WORK IT!

That's it for now! I hope you find all this information helpful to you. If you need additional help, please get in touch with me.

Rock on,
Madalyn Sklar

Check me out at:
Facebook
Twitter
Flickr
Myspace
Blogger

Copyright © 2008 Madalyn Sklar, IndieMusicCoach

Madalyn Sklar is a music business coach, consultant, blogger, social networks expert and author. She founded IndieMusicCoach and has spent over 12 years working with a wide range of independent musicians all over the world. Her goal is to help indie artists achieve greater success in the music business by working smarter not harder. She is also the founder of GoGirlsMusic.com, the oldest and largest online community of indie women musicians, with a vision of bringing together and empowering musicians from around the world.

Madalyn is available for one-on-one consulting and coaching at affordable prices. Check out www.indiemusiccoach.com for more info.

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Friday, June 27, 2008 

Do I Need These Social Network Sites?



The other day I talked about Facebook and how I work "smarter not harder" by utilizing applications to import this blog, my Flickr photos, my Twitter posts and my YouTube vidoes. With very little effort I have a great Facebook presence.

Many people I talk to don't get Facebook. They don't understand Twitter and most haven't heard of Flickr. That's okay. I'm here to pass along information so it makes sense.

You can learn more about all these sites at www.socialnetworksformusicians.com. I have a bunch of articles there that are helpful. And also on the homepage I have available the teleseminar I hosted the other night so you can listen and feel like you were there with us. It was very informative.

So people are always asking me, "do I need these social network sites?" I say "yes" and here's why...

The Internet has evolved tremendously in the last few years. As indie artists, social networks allow us to form a bond with people within a community. That community is a web site whether it's Myspace, Facebook or what have you. Interaction is done more often through your computer screen and even on your mobile device than in person it seems. With these networks you can form relationships with potential fans. Just by reaching out on your computer you can develop an army of not only fans and music buyers but true advocates. Who are advocates? Devoted fans who will turn on their friends to your music. Devoted fans who occupy their Myspace music player with your songs.

Of course you need to find a balance between your online time and your real world interaction.

Robin Brantley of the band Ruby Red says it best...

"I love MySpace as it gives us a chance to do the one-on-one thing with people as well as make new connects that I can then go out and meet that person and form a real working relationship. I fear though that a lot of people are not taking it that far, especially bands- they think the computer is enough. I know sooo many musicians here that are constantly asking me, 'So how did you get a meeting with them?' or 'How'd you get THAT gig?' But they never GO anywhere! Not to see other bands, to take anyone out for a nice lunch or whatever. They just stay home with their computer, typing their fingers off and not really supporting anyone else's deal or showing interest in anything other than what they are doing. Life really is a two way street like you said! So many people don't seem to get that one. It's changing so fast, too- you never know what the wind will bring tomorrow. But, I know I have built quite a following by balancing computer and face-to-face networking so I am going to keep working on it."


I know, there are TONS of music sites, social networks, yadda, yadda, yadda. So what do you do... give up on it? No! Check out sites. See what looks like a good fit for you, your music and your goals. I recommend that indie musicians use Myspace, Facebook, Twitter, Flickr and Blogger.

That's my two cents. Tell me what you think. Leave a comment.

Copyright © 2008 Madalyn Sklar, IndieMusicCoach

Madalyn Sklar is a music business coach, consultant, blogger, social networks expert and author. She founded IndieMusicCoach and has spent over 12 years working with a wide range of independent musicians all over the world. Her goal is to help indie artists achieve greater success in the music business by working smarter not harder. She is also the founder of GoGirlsMusic.com, the oldest and largest online community of indie women musicians, with a vision of bringing together and empowering musicians from around the world.

Madalyn is available for one-on-one consulting and coaching at affordable prices. Check out http://www.indiemusiccoach.com for more info.

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Monday, April 21, 2008 

Flickr rocks!



I am loving Flickr! It's a cool, great way to post your photos online and allow others to comment on them. You can arrange them by sets and collections and even place tags on the photos. I'm having too much fun with this. And I know there is so much more I can do. I'm just on the tip of the iceberg!

Also what I love about Flickr is that I can take a picture with my iPhone then email it to my Flickr page and if I want I can take one of those pictures and blog about it right here at Madalyn's Blog. All with my iPhone!! It is taking "live" blogging to a new level for me.

Click here to check out the GoGirls Flickr page I set up.

These sets were taken with my iPhone and immediately posted to Flickr within seconds:

Friends Fest
GoGirls/Hep C Aware Benefit - Houston, TX
Fox Houston TV "live" webcast
ASCAP Expo
GoGirls/Hep C Aware Benefit - Los Angeles, CA
Kelly's Lot CD release party



Kelly getting down with a hula hoop!! I took this photo with my iPhone Friday night as we were getting ready to start our GoGirls/Hep C benefit. That is Kelly Zirbes of Kelly's Lot playing around with a hula hoop.


You can easily see my photo collection here...

So set yourself up with a FREE Flickr account. You can upload up to 100MB of photos each month. Or be like me and upgrade to the pro account for only $24.95/yr. It's well worth the cost.

I welcome your feedback!!

Rock on,
Madalyn Sklar
IndieMusicCoach.com
~providing one-on-one indie music consulting & coaching~
http://www.indiemusiccoach.com/

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WHO IS MADALYN SKLAR?


    Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 14 years helping independent musicians and music business professionals achieve greater success. Her motto is: working smarter not harder. She also founded GoGirlsMusic.com, the oldest + largest online community of indie women musicians.

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    * Social Networks for Musicians
    contact: madalynsklar(at)gmail.com

         

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