Wednesday, January 06, 2010 

In 2010 It's All About The Data

by Madalyn Sklar



You've probably heard these buzzwords commonly used in the last few years when talking about social networks: analytics, metrics, trends, stats. And many of you are probably saying, "what does it all mean?" Simply put, it's the collection of data. For most, it makes little sense. However, if you spend time getting to know your data you can learn a lot about what is going on as well as what works and what doesn't.

In the olden days of the Internet (and still today) you got your web site's "statistics" from your ISP (Internet Service Provider). Many provide highly useful information like page views, hits, referrers, etc. I always enjoy knowing what sites are driving traffic to my pages and which pages are most popular.

Fast forward to today and now your stats are on steroids!

Many recent blog posts including Jason Feinberg's The Year in Digital Music and Predictions for 2010 talk about this being the year of analytics. There are sites cropping up to help you gather and decipher info. Plus many sites you're already on offer analytics. Sites like Facebook, ReverbNation and FanBridge collect a great deal of valuable data that can be quite useful to you.

Let's examine this further:

Facebook offer "Insights" which lets you know how users are interacting on your fan page. There is so much information in here it's almost overwhelming. You can see how many impressions you received during a particular period as well as how many new fans. You can see the breakdown in gender and age range plus top countries and cities. To access your insights, log into Facebook then click on Ad and Pages at the bottom of your page. Click on Pages then View Insights. Click here to learn more about Facebook's Insights

ReverbNation gives you a "Stats Summary" when you log in showing your band equity, new fans, daily plays and widget hits. You can then head over to the dedicated "Stats" page which is chock full of information. There is so much in there it will make your head spin!

FanBridge has been offering really nice "Campaign Analytics" for all their paid accounts. I have really enjoyed this feature and am able to effectively measure the success of each email campaign I send out. Now I know who's opening them, clicking on links, if they are forwarding the message, etc. I find this invaluable!





RockDex is a new service that I love. It's geared for artists, managers, labels and social networkers like me looking to track artists data from music web sites, blogs, tweets, song plays, etc. I have found this to be extremely valuable in tracking my social network clients success. I see RockDex becoming quite popular as the year progresses. It's currently in private beta but I encourage you to sign up so you'll be in line to jump on board what is sure to be one of the hits of 2010.

Collecta is an interesting new site I just discovered that provides almost real-time searches on Myspace that can be useful to when searching a particular topic or artist. I found this very helpful when researching one of my Myspace clients and saw that a fan added one of their songs to his personal profile. How would I have known otherwise? This is cool!

I'll be keeping an eye out for more cool sites and services that will help us analyze and understand our data. Analytics are headed for new heights. Let's use them to our advantage!

I'd love to hear your thoughts on this. Please feel free to post a comment.

Copyright © 2010 Madalyn Sklar

Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 14 years helping independent musicians and music business professionals achieve greater success in the biz. Her motto is: working smarter not harder. She also founded GoGirlsMusic.com, the oldest + largest online community of indie women musicians.

You can reach Madalyn at MadalynSklar.com or madalynsklar AT gmail.com

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Thursday, November 05, 2009 

Attention Bands: Welcome To Facebook, This Is Not Myspace!

by Guest Blogger Laura Marie

Welcome to Facebook. If you are new here and coming over from Myspace you have noticed many differences. Social Networks for Musicians can help you navigate those differences and make the most of your Facebook experience. For now, here are some helpful Do's and Don'ts to keep you growing your network and stop you from getting blocked.

Do: Post gig flyers to your wall
Don't: Post gig flyers to your friend's walls. On Myspace this was acceptable. Here it's like going to someone's house and posting it on their front door.

Do: Tag your photos, flyers and videos with people who are involved in whatever you are posting.
Don't: Tag everyone you want to invite to see your photos, flyers and videos. It's the same thing as posting it to their wall and, unless you have permission to do so, don't do it. Besides, if you post it to your own wall, it will show up in all your friend's home feed anyway.

Do: Create and event invite when you have an event to promote
Don't: Continue to invite people who have RSVP'd with "not attending". This happens all the time on on other social networks

Do: Create a fan page for all your band's music and info.
Don't: Use your profile as your fan page. Mostly because the fan page has so many more options for bands to promote their music but, also because Facebook did not design your profile page to be an advertising page and you might get deleted. Of course, you might not but why risk it? And, yes, it can be challenging to get your friends to also become fans but SN4M can help you with that. Plus, there are benefits to having both.

We recommend reading, How To Attract 3,000 Fans In 30 Days, The Ultimate Facebook Pages Guide

Do: Tell your friends about what you are doing in band related activities.
Don't: Make it all business all the time. This is a social network. Go. Be Social. :)

Remember there is a reason people are moving to this network. Don't try to buck the system. Go with the flow and it will be a great tool to spread the word about your music.

Copyright © 2009 Laura Marie, singer/songwriter/computer nerd

Texas singer songwriter, Laura Marie, can be found promoting indie music and helping artists with their internet presence throughout the web. She is currently preparing for her second solo release in January of 2010 and can be easily found on the following websites and networks:

http://www.lauramariemusic.com/
http://www.facebook.com/lauramariemusic
http://www.twitter.com/lauramariemusic
http://www.myspace.com/lauramarie

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Wednesday, July 08, 2009 

How To Maximize Your Facebook "Fan" Page

by Madalyn Sklar

I get this all the time from musicians and music biz professionals:

"I have a Facebook 'fan' page, now what?!"

So in response to this, I have launched a brand new video tutorial,
How To Maximize Your Facebook "Fan" Page

I know in these tough times not everyone can afford one-on-one time with me and my staff, so I've been developing a series of video tutorials at a fraction of the cost.

You will learn new tips and tricks including how to easily navigate around your page, add the ReverbNation and YouTube applications, beef up your "Boxes" tab using HTML and so much more!

Check out a clip from my video tutorial.



Get more info at http://www.sn4m.com/

Please let me know if you have any questions! I'd love to hear from you.

Copyright © 2009 Madalyn Sklar

Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 13 years helping independent musicians and music business professionals achieve greater success in the biz. Her motto is: working smarter not harder. She also founded GoGirlsMusic.com, the oldest + largest online community of indie women musicians.

Madalyn's Sites:
GoGirlsMusic.com
Social Networks for Musicians

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Friday, June 19, 2009 

Facebook Marketing for Bands

by Madalyn Sklar

From time to time I come across a really valuable resource that helps you market your music on the web. I was excited to find this eBook simply called Facebook Marketing. It's geared for musicians and is filled with many useful tips on how to get the most out of Facebook.

When I read this paragraph on their web site, I was compelled to buy the eBook.

These Facebook marketing techniques come from years of experience; they aren’t screwy tips like “message your friends” or “write on their wall,” and this isn’t a flaky ebook. They are hand-picked and customized, being the most effective and efficient techniques for Facebook marketing.

I bought it and was impressed. Yes, I learned new things!

This eBook, Facebook Marketing, is a valuable investment for only $16.49. See for yourself. It's on my recommended list.

Copyright © 2009 Madalyn Sklar

Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 13 years helping independent musicians and music business professionals achieve greater success in the biz. Her motto is: working smarter not harder. She also founded GoGirlsMusic.com, the oldest + largest online community of indie women musicians.

Madalyn's Sites:
GoGirlsMusic.com
Social Networks for Musicians

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Thursday, June 18, 2009 

Social Networks for Musicians - New Myspace Plan Announced

by Madalyn Sklar



I'm happy to announce that we have launched a new Myspace Promotion Plan at Social Networks for Musicians. The "value" plan was developed to assist those looking for help in managing their Myspace campaign on a tight budget. In case you are not familiar with us, we help indie artists and music businesses by offering advice and tips, set up social network sites and manage promotion campaigns. What sets us apart from the other guys is the "service" you get with SN4M. It's not a bunch of computers running things around here. It's real people (techie musicians actually) who take care of you, helping you achieve greater success with your Internet marketing.

Need Myspace Help?

Myspace Value Plan - 500 targeted friend requests per week new!
Myspace Lite Plan - 1500 targeted friend requests per week
Myspace Basic Plan - 1500 targeted friend requests + 250 comments per week

If you're on a really tight budget, our Value Plan is for you! It's only $99/month. We will consistently send targeted friend requests for you so you can focus on your music.

Need Advice?

We offer advice and tips on how to best utilize social networks (Myspace, Facebook, Twitter, ReverbNation, Blogs, etc) to your advantage when it comes to promoting and selling your music. We do this by phone + internet. Think of it as a private eClass.

Need a Facebook "Fan" Page?

We can set up any social network sites you are not currently on. We've helped lots of indie artists and music businesses set up their Facebook public profile (fan) page. We can also help set up your Myspace, Twitter, ReverbNation, Blog, etc.

What Our Clients Say...

"As an indie artist with so much on my plate, Social Network for Musicians is an invaluable resource for me." -- Nadia Fay

"The recent 'Facebooking for Musicians' online class I took was so amazing. I couldn't believe that I could look at your Facebook pages online, while you showed us how things you were talking about worked." -- Linda Kay Burk

"If you're looking to assert your presence on Myspace, generate sales AND expand your fanbase, Madalyn is the bullet train to take you there!" --Reign Lee

Get in touch today for more information. http://www.sn4m.com/

You do what you do best... create music! We do what we do best... make you look great on the Internet!

Copyright © 2009 Madalyn Sklar

Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 13 years helping independent musicians and music business professionals achieve greater success in the biz. Her motto is: working smarter not harder. She also founded GoGirlsMusic.com, the oldest + largest online community of indie women musicians.

Madalyn's Sites:
GoGirlsMusic.com
Social Networks for Musicians

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Wednesday, June 17, 2009 

FACEBOOK HOW TO: Find Your Public Profile Page

by Madalyn Sklar

As you know, in addition to blogging and being the fearless leader of the GoGirls, I'm also a Social Media Consultant at Social Networks for Musicians. In my dealings with people and discussing social media it's interesting how many have said they are not sure how to find their Facebook public profile. They know they set one up but can't figure out how to get back to it.

If you know me well enough, you know that I'm all about helping my peeps. So today I thought I would create a brief "how to" video showing you two ways you can easily get to your public page, also known as your "fan" page.

I hope you find this helpful! And while you're at it, be sure to check out our Social Networks for Musicians public profile on Facebook.



Copyright © 2009 Madalyn Sklar

Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 13 years helping independent musicians and music business professionals achieve greater success in the biz. Her motto is: working smarter not harder. She also founded GoGirlsMusic.com, the oldest + largest online community of indie women musicians.

Madalyn's Sites:
GoGirlsMusic.com
Social Networks for Musicians

Follow Madalyn @ Twitter / Facebook / LinkedIn

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Thursday, May 21, 2009 

Facebook’s New App Directory

by Madalyn Sklar

As you know, Facebook is almost always changing and updating their site. It's in constant flux which is a good thing because they are making it better for us, the user.

The latest is their new App Directory. TechCrunch posted a great article about it. Check it out here and let me know what you think.

Copyright © 2009 Madalyn Sklar, IndieMusicCoach.com

Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 13 years helping independent musicians and music business professionals achieve greater success. Her motto is: working smarter not harder. She also founded GoGirlsMusic.com, the oldest + largest online community of indie women musicians.

Madalyn's Sites:
GoGirlsMusic.com
Social Networks for Musicians

Follow Madalyn @ Twitter / Facebook / LinkedIn

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Tuesday, April 14, 2009 

Posting Photos on Facebook Could Get You Evicted?

by Madalyn Sklar

Have you heard the latest? In England a young couple was evicted for posting party photos on Facebook. It showed their house getting trashed. Yeah, seems they threw wild parties and the landlord found the photos on Facebook. Read more about the story here.

This is a great opportunity for me to remind you that, yes, the Internet is public domain. What you post online, especially on social networks such as Facebook and Myspace, can come back to bite you. So the next time you post your wild party photos, think about who can view them. I'm not saying don't use social networks but do keep in mind that there are ways to set privacy levels, controlling who sees what.

For Facebook I highly recommend reading, 10 Privacy Settings Every Facebook User Should Know. It details useful advice and will give you new insight.

Don't be paranoid, just be smart!

So a heads up to Facebook users (and social networks in general)... beware of what you post on your personal pages. Learn how to control what people see. But do share yourself with the world. Yes, people (friends and acquaintances) are interested in YOU! You may not think so, but they are. Why do you think reality shows are so popular?

On a separate note, how is your music page faring on Myspace and Facebook these days? I would love to hear your comments.

And I just posted a new video tutorial on how to add the Twitter application to your Facebook page.



Until next time...

Copyright © 2009 Madalyn Sklar, Social Networks for Musicians

Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 13 years helping independent musicians and music business professionals achieve greater success. Her motto is: working smarter not harder. She also founded GoGirlsMusic.com, the oldest + largest online community of indie women musicians.

Madalyn's Sites:
GoGirlsMusic.com
Social Networks for Musicians

Follow Madalyn @ Twitter / Facebook / LinkedIn

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Wednesday, April 01, 2009 

Next eClass - "Facebook Fan Pages"

Hey everyone, my staff and I are conducting a super cool eClass on Facebooking for Musicians. We'll teach you how to be more effective + get better results on Facebook!

"Facebook Fan Pages"
how to set-up and maintain a fan page for your band
Tuesday, April 7th @ 9pm EST / 8pm CST

Our eClass is designed specifically for those looking to increase their Facebook presence, learning new tips and tricks. We'll discuss how to set-up and utilize your "fan page" for your music. This eClass will concentrate on profile branding, wall settings and preferences plus a discussion on setting up and adding tabs, recommended applications, box arrangement and more.

Click here for details and registration info

WHAT PEOPLE SAY ABOUT OUR eCLASSES:

"The recent 'Facebooking for Musicians' online class I took was so amazing. I couldn't believe that I could look at your Facebook pages online, while you showed us how things you were talking about worked. Having the chat available to ask questions was great, too. Your discussions with Jamie Martin and Laura Marie were so down to earth and practical. I felt very encouraged. I put several things into practice soon after the class was finished. Thank you!"
-- Linda Kay Burk

"'Made me a Face Book Maverick'.....Very informative, concise, user friendly...And technologically advanced, but approachable."
-- Inky Glass

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Friday, February 20, 2009 

FREE Teleseminar: "The Ins & Outs of Facebook and Twitter"



Hey everyone, I'm hosting a FREE Teleseminar Monday night!

"The Ins & Outs of Facebook and Twitter"
Monday, Feb 23 @ 9pm EST

Sign up FREE at http://www.socialnetworksformusicians.com

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Tuesday, February 17, 2009 

Sharing Your Information on Facebook and Other Social Networks

by Madalyn Sklar



By now you are probably hearing lots of media hype surrounding Facebook's Term of Use. I know it's easy to get caught up in this and hastily decide to cancel your Facebook account. Or at least think about it. I heard from co-workers this morning that Whoopi slammed Facebook on The View. I have been getting bombarded by people today wanting to know my take on it. I've directed them to some articles that explain my position on the subject. Then my next thought was to blog about it and help educate what this really means. From there you can decide what's best for you.

Remember awhile back when Myspace updated their terms everyone freaked out and starting closing their accounts? Many musicians were upset that they did not own their music if it was on Myspace. Now the same feelings are being dished out in regards to Facebook.

First let me say... hold on! Let's get a better handle on what this is about.

When it comes to the Internet and especially social media, you are placing your words, thoughts, information, images and music out for the world to see and hear. There is a reason for this, right? Think about it. Why do you do it? It's not because someone is pointing a gun to your head and making you. It's because you want to share yourself with the world. That's what makes social networking so awesome. On the flipside, you can choose not to participate.

I remember when the Internet was new and most did not know what a .com was. Yes, I go that far back with it. I was so thrilled that I could buy something online with a credit card. I remember people freaking out asking me why on earth I would do that. Simple. It was convenient. And I trusted it. I went with my gut. It took many years before I saw people finally get comfortable using what we now take for granted, e-commerce. It's like we can't live without it now. But I remember when the media hyped it up in a very negative way. I remember people telling me they would never put their credit card online.

Times changed didn't it?

Here we are, years later. Social Networks are the present norm. It's a great way to connect with the world in a way you could not do before. As a businesswoman, it has opened new and exciting doors that did not exist even a few years ago. For musicians, it's become the best way to get heard by the masses. Yes, for many indies it's building it one fan at a time but you are putting yourself out there to the entire world... the masses.

So that brings me to the present topic. Did you just find out yesterday your content on Facebook as well as just about every Social Media site you're on is not yours exclusively? Facebook updated their terms on February 4. But you are hearing about it now because the critics are being harsh. And for good reason. It's important to understand it. But it's all in how you see it.

What Facebook is saying is that by using their site you are granting them a license. Facebook's top dog Mark Zuckerberg explains here. And it makes sense.


Our philosophy is that people own their information and control who they share it with. When a person shares information on Facebook, they first need to grant Facebook a license to use that information so that we can show it to the other people they've asked us to share it with. Without this license, we couldn't help people share that information.


Now do you really think your Facebook photo albums are going to wind up in an art gallery somewhere with Facebook pocketing the money? And if you are worried about who sees your content on Facebook you can completely control it all through your privacy settings. I plan to devote an entire online class to his subject very soon. Keep an eye out on my blog for details. If you are not getting my RSS feed you can easily subscribe at the top or even sign up for my blog updates via email.

The one thing that bothers me is that Facebook is now saying that if you terminate your account they retain rights to your content. There is no good warm fuzzy feeling about that. But I understand why they are doing it. My friends and I like to tag each other in our Facebook photos then commment incessantly about it. So if I decided to terminate Facebook should my past content disappear from my friends pages? Okay I get it. Still no warm fuzzy about it but it does make some sense. And ironically there is a new Facebook Group dedicated to getting that item removed from the terms.

Have you noticed the new sites cropping up just about daily that allow you to cross-pollinate your information across various social sites? When you think about it your information is all over the Internet and you allowed it. Yes, it's your information. But it's free floating on the web. If that bothers you then you should rethink your use of Social Networks. But you know I'm a huge fan of these sites and feel strongly that indie artists should embrace it.

I love the Internet. I'm not afraid to put information out there. Yes, people could take my e-Books and find a way to resell it for their own profit. But I don't lie awake at night worried about it. I think it's very important to put your music and videos out there and let people discover your talents. Yes, it's a vast sea out there. It's far reaching. If you want to get heard you can't be afraid of it.

Educate yourself and read Facebook's Terms of Use if you dare. Then take a few minutes to read these two articles that will help put things into perspective.

Wake Up to How You Share on the Web by Chris Brogan

Do Facebook Really Own Your Data? NO! It’s About Openness by Mari Smith

I welcome your comments on this turbulent subject. I know you may not agree with my opinion. That is okay. I'd love to hear from you regardless of which side of the fence you're on. My hope is that I helped it make a bit more sense.

Copyright © 2009 Madalyn Sklar, IndieMusicCoach.com

Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 13 years helping independent musicians and music business professionals achieve greater success. Her motto is: working smarter not harder. She also founded GoGirlsMusic.com, the oldest + largest online community of indie women musicians.

Madalyn's Sites:
IndieMusicCoach
GoGirlsMusic.com
Social Networks for Musicians

Follow Madalyn @ Twitter / Facebook / LinkedIn

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Monday, February 09, 2009 

Need help with your Myspace? Want to learn more about Facebook and Twitter?

In case you didn't know about my other company...



Social Networks for Musicians helps musicians and music businesses effectively create and manage their social networks. Started in 2005 by music-industry powerhouse and GoGirlsMusic founder Madalyn Sklar, Social Networks for Musicians brings the best and most innovative web marketing solutions to musicians' social networking sites.

Sklar and her team can help YOU get RESULTS from social networking sites in a way that no other group can! With over 13 years internet marketing and promotion experience specifically in the music business, they know their way around social networks like Myspace, Facebook, Twitter, ReverbNation, Flickr, Blogger, OurStage, Stereofame and more!

Check out my FREE "Facebook Marketing Tips for Musicians" e-Course and social networks articles at http://www.socialnetworksformusicians.com.

Coming this month... Social Networks Teleseminar and brand new Online Classes for Facebook + Twitter.

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Tuesday, February 03, 2009 

Facebook Marketing for Bands

by Madalyn Sklar

We all know that Facebook has become quite popular with more and more musicians flocking to it. It's so different from Myspace. With Mypace we see results quickly and can reach so many at one time. My take on Facebook is it's slow going but very useful. I believe that Facebook has established a place for indie bands, artists and music businesses. For months I have been spending a great deal of time reading blogs and articles on Facebook and looking for ways to maximize its potential. I was excited to find an eBook simply called Facebook Marketing. It's geared for musicians and is filled with many useful tips on how to get the most out of Facebook.

When I read this paragraph on their web site, I was compelled to buy the eBook.

These Facebook marketing techniques come from years of experience; they aren’t screwy tips like “message your friends” or “write on their wall,” and this isn’t a flaky ebook. They are hand-picked and customized, being the most effective and efficient techniques for Facebook marketing.

I bought it and was impressed. Yes, I learned new things!

This eBook, Facebook Marketing, is a valuable investment for only $16.49. See for yourself. It's on my recommended list.

Copyright © 2009 Madalyn Sklar, IndieMusicCoach.com

Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 13 years helping independent musicians and music business professionals achieve greater success. Her motto is: working smarter not harder. She also founded GoGirlsMusic.com, the oldest + largest online community of indie women musicians.

Madalyn's Sites:
IndieMusicCoach
GoGirlsMusic.com
Social Networks for Musicians

Follow Madalyn @ Twitter / Facebook / LinkedIn

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Friday, January 30, 2009 

Interesting SocNet Observations...

rby Madalyn Sklar



As both an expert and avid fan of Social Networks I just have to throw in my two cents on these interesting tidbits. Oh and in case you forgot, SocNet stands for Social Networks. My Tech VP, Amy, at Social Networks for Musicians (my other company) coined that phrase and I'm sticking with it.

On 1-30-09 @waynesutton posted this on Twitter:

"A guy just said that a business would not hire someone if they did not have at least 7 recommendations on Linkedin."

Wow! Now that to me is amazing. Some companies are really harnessing the power of SocNets. I think it's great but at the same time is this going too far? What do you think? If you are not familiar with LinkedIn, check mine out here. Hmm, I guess I should ask my peers to send in more recommendations. I only have 5. Just like I always say... it doesn't work UNLESS you work it. And well, this is one I need to be working on more.

Okay next interesting tidbit...

Top Social Media Sites
(ranked by unique worldwide visitors November, 2008; comScore)
courtesy of TechCrunch.com

Blogger (222 million)
Facebook (200 million)
MySpace (126 million)
Wordpress (114 million)
Windows Live Spaces (87 million)
Yahoo Geocities (69 million)
Flickr (64 million)
hi5 (58 million)
Orkut (46 million)
Six Apart (46 million)
Baidu Space (40 million)
Friendster (31 million)
56.com (29 million)
Webs.com (24 million)
Bebo (24 million)
Scribd (23 million)
Lycos Tripod (23 million)
Tagged (22 million)
imeem (22 million)
Netlog (21 million)

Until I saw this article I had no idea that Blogger was ranked #1 in 2008. It really shows the power of blogging and how people are so actively engaged with reading and writing blogs. I've been using Blogger since 2000. Yeah that was before most people knew what a blog was! And next in line is Facebook with way more visitors than Myspace. We all know that Facebook has become quite the place to go and mingle with your friends. It's simple, clean design make it so much prettier to look at than personal Myspace pages with crazy wallpaper and funky color text. I do miss the days of plain Myspace pages. Although I do enjoy viewing super cool and professionally designed Myspace sites. When done right it is so appealing! And yes, it's imperative for bands to continue on and maintain a Myspace presence. See my post on Myspace vs Facebook? from several weeks ago.There is not one social network that is the end all, be all. You know? They each have their place. - Myspace, Facebook, Twitter, blogs, etc.

That that is my observation for today. I would love to hear yours! Post a comment and tell me all about it.

Copyright © 2009 Madalyn Sklar, IndieMusicCoach.com

Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 13 years helping independent musicians and music business professionals achieve greater success. Her motto is: working smarter not harder. She also founded GoGirlsMusic.com, the oldest + largest online community of indie women musicians.

Madalyn's Sites:
IndieMusicCoach
GoGirlsMusic.com
Social Networks for Musicians

Follow Madalyn @ Twitter / Facebook / LinkedIn

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Wednesday, January 21, 2009 

Why Bands Need Social Networks

by Madalyn Sklar



It's in our face day in and day out... Social media. Social networks. Myspace. Facebook. Twitter. Blogger. ReverbNation. iLike. Ning. Stereofame. OurStage. And countless others. It's confusing to many. Yet we need these in today's music marketing.

Marketing your music over the Internet has now become the norm. At one time, simply having a website for your music was all you needed. Not anymore! To keep up with the Joneses you need a constant presence on Myspace, Facebook and Twtter. You should also set up LinkedIn, Flickr, ReverbNation and iLike. And it doesn't hurt to have an iPhone or Blackberry so you can do it all from the road.

So why do you really need all this?

Simple. It's free music promotion. You have the opportunity to get your music exposed to more people than ever before. You can realistically reach fans in every corner of the world now. There are countless opportunities to find more gig swaps than ever. You can so easily connect with booking agents and promoters through these networks. But the key to making this work for you is to work it. Spend time working your social networks. And if you can't make the time, get a team to help you.

How about some shortcuts? Absolutely!

  1. My friend and fellow blogger Greg Rollett has put out a great resource on social media sites for musicians. Click here to get your copy. I highly recommend this free PDF.
  2. Ping.fm is a GREAT web site where you can update your social network status in one quick shot. I've been having some fun with this.
  3. Sign up for my FREE Facebook Marketing Tips for Musicians.

There you have it. Send me your thoughts on this. I'd love to hear from you!

Copyright © 2009 Madalyn Sklar, IndieMusicCoach.com

Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 13 years helping independent musicians and music business professionals achieve greater success. Her motto is: working smarter not harder. She also founded GoGirlsMusic.com, the oldest + largest online community of indie women musicians.

Madalyn's Sites:
http://www.indiemusiccoach.com
http://www.gogirlsmusic.com
http://www.socialnetworksformusicians.com

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Tuesday, January 13, 2009 

Myspace vs Facebook?

by Madalyn Sklar



We have a great discussion going on over at the GoGirls Yahoo Group talking about the pros and cons of both Myspace and Facebook. It's quite interesting. And being that I'm a social networks expert I just had to throw in my two cents so here is what I had to say...

Here's my take on Myspace vs Facebook:

First off Myspace is not dead. It's still a great way to promote you and your music. It's not difficult to dramatically increase your friends/fans. I just started a promotion campaign for a fellow GoGirl and increased her friend count by 212% in only 2 weeks. Some people say it's about the "quality" not the "quantity" when it comes to Myspace friends. I disagree. For your personal page, sure, make it about quality. But for your band or business, you want to cast a wide, targeted net and reach as many people as possible. Then it's up to you to develop one-on-one relationships with people who reach out to you or those you reach out to. I've seen amazing results when this happens. I know many people are fed up with Myspace and moving to Facebook. Yes, Myspace can be very frustrating but my team and I know how to effectively work it to our benefit and to the benefit of our clients. It's the best, free social network.

Facebook rocks! I love Facebook. It's awesome connecting with friends and family. And it's cool meeting new people, catching up with old high school friends and making new fans. However, there are limitations. Your personal page can only hold up to 5,000 friends. So of course you want to set up a "band" page. But, you cannot invite people to join it. You can only invite people to your personal page. You can set up a "group" page and invite people to that. It's cool because it's more of a community feel. But like any social network, it can get quite frustrating. I do recommend setting up a "band" page to promote yourself and reach people you might not find elsewhere. It's slow going to get people as "fans" but you can advertise on Facebook for a nominal "per click" fee. I find it's best to promote your Facebook page on your other social networks such as Myspace and Twitter as well as your regular web site.

One thing I always say when it comes to social networks... it only works if you work it!

That's my two cents. Check out my company Social Networks for Musicians for articles on this subject. And feel free to contact me there if you'd like to learn more. I'm not trying to be sales pitchy, just informational. I spent a great deal of time speaking on this subject at music conferences last year. I'll also be on the Social Networks panel at Folk Alliance next month.
So there you have it. My take on this subject. I know a lot of people are frustrated with Myspace but it's still a very valuable place to promote yourself. And on the flipside I know a lot of people don't understand Facebook. That is why I created my FREE Facebook Marketing Tips eCourse. You can sign up at http://www.socialnetworksformusicians.com/.

So give me your two cents on this subject. Myspace? Facebook? Both? I'd love to hear from you.

Copyright © 2009 Madalyn Sklar, IndieMusicCoach.com

Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 13 years helping independent musicians and music business professionals achieve greater success. Her motto is: working smarter not harder. She also founded GoGirlsMusic.com, the oldest + largest online community of indie women musicians.

Madalyn's Sites:
http://www.indiemusiccoach.com/
http://www.gogirlsmusic.com/
http://www.socialnetworksformusicians.com/

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Monday, January 05, 2009 

Check out GoGirlsMusic.com at Facebook!


Check out the GoGirls Group I run over at Facebook. It rocks! Just head over to www.gogirlsmusic.com/facebook.

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Tuesday, December 30, 2008 

Make Myspace, Facebook, and Twitter Work For You!



1. Do you have a targeted strategy to use MySpace to your advantage, or are you just using it because everyone's using it?

2. When you log onto Facebook, are you spending more time catching up with friends from high school than promoting your music?

3. Do you give a TWEET about Twitter and who's Twittering about your music?

Madalyn Sklar and her team can help YOU get RESULTS from social networking sites in a way that no other group can! With over 12 years internet marketing and promotion experience specifically in the music business, they know their way around social networks like Myspace, Facebook, Twitter, ReverbNation, Flickr, Blogger, OurStage, Stereofame and more!

http://www.socialnetworksformusicians.com/

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Wednesday, December 17, 2008 

What Do YOU Think... Do Brands Belong on Twitter?

by Madalyn Sklar



So it goes like this...
I'm innocently reading several blog posts and these two caught my attention:
* Do Brands Belong on Twitter?
* Why Brands ABSOLUTELY DO Belong on Twitter

Both articles provide an interesting take on companies utilizing Twitter to promote brand awareness. And it got me thinking about you, your music and YOUR brand on Twitter as well as other social networks.

Okay so by now you know I'm a big advocate for Twitter. I was singing its praises before most of you heard of it. I think it's a great way to communicate with your fans, friends, peers, etc.

What about brands? Do they belong on Twitter?

A resounding YES comes from me. Why? Because you, your music - um yes, YOUR brand - needs to be front and center.

As a musician, artist, creator... you are a brand.
As a business... you are a brand.

You need the help of social networks to penetrate your market. You need Myspace and Facebook. You need Twitter and ReverbNation.

I know some of you are shaking your head saying, "No, I don't need all these networks." I disagree because you have an audience at Myspace and Facebook that you will not find anywhere else on the web. And you can reach fans on Myspace that you will not find on Facebook and you will reach fans on Facebook that hate and never use Myspace. Then there's Twitter which allows you to update your fans like never before. You can post links to brand new songs, show photos from the road and let them know when you are hanging out at Starbuck's sucking down a latte while writing your next big hit. And don't forget your ReverbNation widgets you can place all over the web.

So bottom line... yes, get your brand onto Twitter as well as other social networks that benefit you and your music. Stay a step ahead of the game.

My Social Networks:

Twitter - twitter.com/gogirlsmusic
Myspace - www.myspace.com/gogirls
Facebook - www.facebook.com/group.php?gid=24490452847
ReverbNation - www.reverbnation.com/label/gogirlsmusicrecords
OurStage - www.ourstage.com/go/girls
Ning - www.gogirls.ning.com

Post a comment with your social network sites. I'd love to check them out!

Rock on... Madalyn

Copyright © 2008 Madalyn Sklar, IndieMusicCoach.com

Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 12 years helping independent musicians and music business professionals achieve greater success. Her motto is: working smarter not harder. She also founded GoGirlsMusic.com, the oldest + largest online community of indie women musicians.

Madalyn's Sites:
http://www.indiemusiccoach.com
http://www.gogirlsmusic.com
http://www.socialnetworksformusicians.com

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Friday, December 12, 2008 

The Power of Social Networks (SocNets)... Or How I Found A New Assistant Via Facebook!

by Madalyn Sklar



I love Social Networks, or as my Tech Director Amy Devon at Social Networks for Musicians calls it - SocNets. Yep, we are so cutting edge that my team member has developed a new abbreviation for it. I love it!

So for the past two months I've been thinking about how I need an assistant. I could really use some help with emails and basic day-to-day activities over at GoGirlsMusic.com, the organization I founded 12 years ago. So Tuesday I ventured out on Facebook thinking this would be a great place to start my search.

I first posted my status with this:


I then realized I should probably send out more info about what I was looking for. So I went to the GoGirls "group" page at Facebook and posting the following:


This proved to be very effective. In less than 2 hours I received 12 messages from qualified candidates. Wow! Word got out and within a few more hours I received several text messages, emails and instant messages about this position. I started thinking about the true power of Social Networks - oh, I mean SocNets. :-)

Seemed every time I went into my Facebook inbox there were more messages. People were very interested in the position but what fascinated me more was that Facebook did the work for me. I didn't have to go place an ad on a job board. How old school! I spent probably no more than a few minutes doing this and it paid off immediately. Yes, immediately. My first response was 10 minutes after the posting. Wow!

My inbox was filled with message after message after message...



It's just like the time a few months ago when I Twittered that I was looking for volunteers to manage the GoGirls SocNets - Myspace, ReverbNation, Ning, etc. I have Twitter set up to automatically post as my Facebook status. Sure enough, I received messages from friends on Facebook interested in the positions.

The power of Social Networks is at your fingertips. Get creative and find ways to use it to its potential!

You know, I've been advocating the power of SocNets for years. It's amazing how it's now become such a big part of our every day life. We make friends on Myspace and Facebook. We Twitter and Blog so people know what we are doing and what we think. We listen to music on ReverbNation and OurStage. Videos on YouTube. Photos on Flickr. I could go on and on.

So tell me YOUR stories about how SocNets have helped you. Whether it's re-connecting with old friends, making new ones or getting people to buy your music and come out to your shows. It's fascinating. I'm listening...

Copyright © 2008 Madalyn Sklar, IndieMusicCoach.com

Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 12 years helping independent musicians and music business professionals achieve greater success. Her motto is: working smarter not harder. She also founded GoGirlsMusic.com, the oldest + largest online community of indie women musicians.

Madalyn's Sites:
http://www.indiemusiccoach.com
http://www.gogirlsmusic.com
http://www.socialnetworksformusicians.com

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Monday, November 10, 2008 

Facebook Reaches 120 Million Users

Social-networking giant Facebook is continuing to grow like mad. In fact, the company grew its active membership total from 90 million users in early July to 120 million now, according to Sheryl Sandberg, Facebook’s Chief Operating Officer. While speaking at Salesforce.com's Dreamforce conference, Sandberg also noted, “We got more (members) in the last three months than in the first three years of our existence.”

click here to read more...

Madalyn's Note: I find these numbers to be quite interesting. It's truly the power of the internet and the power of social networking. While Myspace is a great marketing tool for musicians, Facebook is a great way to not only reconnect with old friends but find new fans.

Hey, be my friend on Facebook by clicking here. :-)

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Friday, August 15, 2008 

What Are Your Favorite Social Networks And Why?

by Madalyn Sklar





I've been on the Social Networks bandwagon for sometime now. I can't help it, I'm a techie geek. I love new technologies. I get it. It make sense to me.

It's so cool how my two business worlds have collided by being a techie in the music business. On the flip side I find it interesting that there are plenty of music biz professionals out there who seem to think they get the techie stuff. Many don't. You can't just read about it and decide you're an expert. You have to do it, live it and teach it. And for a good while, no doubt.

So let's discuss my favorite social networks for musicians and why.

Myspace:

I have been a big fan of Myspace since early 2005. I will admit it was much easier to use up until earlier this year. Seems people have really bogged it down with their image heavy pages. Some take forever to load with their backgrounds, photos, videos, etc. I have been an internet marketer and web site developer since 1996 and I have to say download time on a homepage is critical. It can make or break a site. We live in a "hurry up and give it to me now" age. We don't have time to wait 45 seconds for a page to load. You have seconds to make a lasting impression. Sad but true.

What's so great about Myspace today? Well it's still a valuable site to gain new fans who will come to your shows and buy your music. Fans who will become your street team members, advocating your music. Like any social network, it doesn't work unless you work it. You have to spend consistent time on it.

Check out my Myspace pages:
http://www.myspace.com/gogirls
http://www.myspace.com/indiemusiccoach

Facebook:

I will admit that like most of you it took me awhile to like Facebook. We all got comfortable with Myspace so when we tried messing with Facebook it was so different. So confusing. But I soon found that I could have a really great presence on Facebook with little effort. How? They provide some great applications that shortcut things for you. I could set up Notes to automatically import my blog posts. Every time I blog it shows up on my Facebook page. Awesome I know! I also set up my Flickr photos to do the same as well as my Twitter posts. I then added ReverbNation's music application. And the mobile photo upload feature is great. I can take a picture with my iPhone (or any camera phone) and email it right to my Facebook page. Only takes seconds! I figured out so much that I recently put together a FREE "Facebook Marketing Tips for Musicians" e-Course at http://www.socialnetworksformusicians.com/. I would love for you to enroll in my free course and then let me know what you think.

Check out my Facebook page:
http://www.facebook.com/profile.php?id=696545329

Twitter:

This is a techie favorite. It's taking longer for musicians to embrace Twitter but it's slowly happening. I think the biggest problem is that musicians are saying, "do I have to join ANOTHER site??" Um, no you don't... just the ones that matter is what I say. And you know what, this one matters in my opinion. Twitter is micro-blogging, plain and simple. You can only type up to 140 characters so you have to be concise. I love that! I've watched musicians use Twitter to let their friends and fans know what they are up to whether it's busy recording in the studio, being out on tour or just sharing a bit of their everyday life. What I love about Twitter is that it's a great resource for news and information. So many people are using it to share articles, blog posts, etc. And like Facebook I can email photos from my iPhone using Twitpic. Last night I was at the Melissa Etheridge concert here in Houston and Twittered photos in real-time. It's super cool and easy to do.

Check out my Twitter pages:
http://twitter.com/gogirlsmusic
http://twitter.com/madalynsklar

I recently polled our GoGirls Elite members, asking them what was their favorite social network and why. Interestingly one member said it was GoGirlsMusic.com. Funny how I started an online community for women in music 12 years ago not realizing that I had created a social network. There just wasn't a name for it then other than online community.

Here's some interesting responses to my poll:

"I thought I’d let you know about this new place I found called Reverb Nation. It seems a lot friendlier to musicians as far as downloads and such, plus it’s got this cool feature called widgets that they give to you and you can inbed in all your other pages (websites, myspace, etc) to make navigation and updating a whole lot easier. I’ve only just started using it but I can see a lot of potential for a non-geek like myself to be a little more in control of a my geek pages." -- Lojo Russo, http://www.lojorusso.com

"i am really loving facebook right now. i jumped into it a few weeks ago and every time i use it, i'm kicking myself for not joining sooner. why? lots of reasons, but for now, here's the top 3: unlimited photos; i can connect it to my blogs in the "notes" section, which saves a lot of time and work; the fans can interact with me and with each other, and that's especially cool. myspace is too massive to ignore and i'm updating there regularly but facebook feels like the next wave." -- Queen Esther, http://www.queen-esther.com

"MySpace continues to be my favorite social network because I've worked out a system that works for me. When it comes to networking with bands, industry people, venues and building relationships with potential new fans, MySpace is still #1 with me. Sean, my drummer, is our Facebook guy and he loves Facebook because it is easier to add friends and the ability to use applications that import your blog, schedule, etc. make it lower maintenance than MySpace. I'm just not sold on the rewards of Facebook in comparison to MySpace." -- Tish Meeks, http://www.3kisses.com/

Post a comment and tell me what are your favorite social networks and why.

Copyright © 2008 Madalyn Sklar, IndieMusicCoach

Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She founded IndieMusicCoach and has spent over 12 years working with a wide range of independent musicians all over the world. Her goal is to help indie artists achieve greater success in the music business by working smarter not harder. She is also the founder of GoGirlsMusic.com, the oldest and largest online community of indie women musicians, with a vision of bringing together and empowering musicians from around the world.

Madalyn is available for one-on-one consulting and coaching at affordable prices. Check out http://www.indiemusiccoach.com/ for more info.

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Monday, July 21, 2008 

Facebook Unveils Next Evolution of Site Design



I like Facebook. It's completely different from Myspace, in a cool way. I find it's a good compliment to your web site, Myspace and Twitter. If you keep up with Facebook then you probably heard about their new site design. I'm pretty excited about it! It may take a few days before you see it because they are rolling it out to all 80 million users. A big task no doubt! And hey, if you just don't get Facebook then sign up for my FREE Facebook Marketing Tips for Musicians e-course at http://www.socialnetworksformusicians.com. I help you make sense of it all.

Rock on!
Madalyn


PALO ALTO, Calif. — July 20, 2008 — Facebook® today released a new, cleaner and simpler design, along with the opportunity for users to preview and test the next-generation features and functionality. The company is inviting people to use the new design and try out the improved features by navigating back and forth between the new and current versions of the site. Access to the new design will be limited at first and gradually become available to all of Facebook’s more than 80 million users over the coming days.

“We’ve made the changes rolling out today in order to highlight the most recent and relevant information that users value, give users even more control and ownership over their profiles and simplify the user experience,” said Facebook founder and CEO Mark Zuckerberg. “Facebook’s new design makes it a lot easier for users to share information, and we encourage them to check it out.”

The company has been developing the new design since early this year. Over the past six months, more than 100,000 Facebook users offered constructive suggestions on the layout and features, many of which were included in the final version.

The Power of Feeds

Facebook uses feeds to deliver people news and information in a social context. The evolution of the site design focuses on integrating powerful feed technology and the Wall, a forum for users and their friends to post comments, photos, videos and more, including content from third-party applications. The Wall now surfaces more current and pertinent information, or “stories”, about a user and their friends’ on Facebook.

New Types of “Stories”

Users have complete control over the stories published on their profile. They also have the ability to adjust the size and prominence of stories and can choose between having one-line stories, short or full stories. One-line stories are one sentence long, while short stories include thumbnail photos or content, and full stories display large, noticeable images.

Publish More Content

Located on the Wall tab, the Publisher feature enables users to create more content than ever and in a centralized place. From the Publisher, a user can add photos, upload video, or write notes, rather than navigating to each individual application. Similarly, users can add content to their friends’ profiles through the Publisher on their profiles.

Easier Site Navigation with Tabs

The top menu is similar to the old design and allows users to access their Profile, Friends, and Inbox. The left hand applications menu has been moved to the ‘Applications’ link on the top of the menu screen. The Profile is now split out into tabs:

The Wall tab displays the most recent and relevant information both about the user and by the user;

The Info tab shows information about the user that doesn’t change frequently;

The Photos tab shows photos of the user as well as their albums;

The Boxes tab features all of a user’s existing application boxes.

Users are also able to add individual tabs for their favorite applications. This gives users greater control over their own profiles and makes navigation faster and easier.

Applications and the New Design

Third-party applications are more tightly integrated into Facebook in order to make using applications simpler and more seamless. Users will have the option to interact with an application before adding it, grant it access to their information, and decide where they want it placed, if at all, on their profiles.

Privacy Controls

On Facebook, users choose what information they put in their profile, including contact and personal information, pictures, interests and groups they join. And they control the users with whom they share that information through the privacy settings on the Privacy page of their profile. The new design does not change any of the privacy settings previously selected by the user. The new Facebook design will be made available to users at http://www.new.facebook.com/. In the coming weeks, all Facebook users will automatically default to the new site design when logging in at http://www.facebook.com/.

About Facebook

Founded in February 2004, Facebook’s mission is to make the world more open and transparent by giving people the power to share. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a privately-held company and is headquartered in Palo Alto, Calif.

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Thursday, July 17, 2008 

Social Networking Stats: Facebook and LinkedIn Surging in US



I came across this interesting blog post today:

Social Networking Stats: Facebook and LinkedIn Surging in US

Facebook and LinkedIn are really growing. If you are not set up and utilizing these you are missing out on countless opportunities.

That is where I come in... I'm here to help. I've been working with indie artists and music businesses for years, advising them on how to wade through and understand social networks.




Trying to figure out Facebook? Why not sign up for my FREE e-course: Facebook Marketing Tips for Musicians at http://www.socialnetworksformusicians.com.

Rock on,
Madalyn Sklar
IndieMusicCoach.com
~providing one-on-one indie music consulting & coaching~
http://www.indiemusiccoach.com

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Wednesday, July 16, 2008 

Get my FREE Facebook Marketing Tips for Musicians e-course!

Hey everyone...

I excited to tell you about my FREE Facebook Marketing Tips for Musicians 7 day e-course that I launched today. It's for musicians, promoters or really anyone who wants to learn a few ins and outs when it comes to Facebook.

Amy from the band Burning Couch says...

"The information was formatted in a way that was quick and easy to follow and to absorb. There is just enough info in each step to move me along and give me a chance to absorb what I've learned and setup so far. The content is perfect for helping to get a good presence out there while weeding out some of the more confusing parts of Facebook."

Sign up at www.socialnetworksformusicians.com

Get this course in your hot little hands then tell me what you think. I welcome your feedback!

Rock on,
Madalyn Sklar
IndieMusicCoach.com
~providing one-on-one indie music consulting & coaching~
http://www.indiemusiccoach.com

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Monday, July 14, 2008 

The New Face of DIY Indie Music

by Madalyn Sklar



It seems we have finally figured it out. The new face of DIY (do-it-yourself) indie music is social networking.

If you are not on board, you are missing out!

If you don't understand the concept of Social Networks, watch this cute video:



For musicians it started with Myspace years ago but look at social networks today. Now you can keep your friends and fans informed up-to-the minute in real-time with Twitter. You can use cool applications in Facebook so everyone knows everything you're up to via blogs, photos, events, etc. You can even post directly from your phone or mobile device.

Check out these links for your cell phone or mobile device:

Myspace: mobile.myspace.com
Facebook: m.facebook.com
Twitter: m.twitter.com
Flickr: m.flickr.com


With my iPhone I have it set up so I can email a photo that immediately shows up on Twitter, Facebook and Flickr pages all within minutes.

The best way to utilize these sites is to learn as much as you can about them then devote time each day to work it to your advantage. Don't miss out on countless opportunities and connections.

As I mentioned in my recent blog post, Do I Need These Social Network Sites?:

The Internet has evolved tremendously in the last few years. As indie artists, social networks allow us to form a bond with people within a community. That community is a web site whether it's Myspace, Facebook or what have you. Interaction is done more often through your computer screen and even on your mobile device than in person it seems. With these networks you can form relationships with potential fans. Just by reaching out on your computer you can develop an army of not only fans and music buyers but true advocates. Who are advocates? Devoted fans who will turn on their friends to your music. Devoted fans who occupy their Myspace music player with your songs.

That's my two cents. Tell me what you think. Leave a comment.

Copyright © 2008 Madalyn Sklar, IndieMusicCoach

Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She founded IndieMusicCoach and has spent over 12 years working with a wide range of independent musicians all over the world. Her goal is to help indie artists achieve greater success in the music business by working smarter not harder. She is also the founder of GoGirlsMusic.com, the oldest and largest online community of indie women musicians, with a vision of bringing together and empowering musicians from around the world.

Madalyn is available for one-on-one consulting and coaching at affordable prices. Check out http://www.indiemusiccoach.com for more info.

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Monday, July 07, 2008 

Listen to "Social Networks for Musicians" Teleseminar

First I have to say WHAT A GREAT CALL LAST WEEK! Thank you to those of you who were there with us. We covered a lot of ground. If you missed the call, no worries! I have a recording available to you free of charge.

The Social Networks Team:






Madalyn Sklar

Tracie Maloy

Tish Meeks

Carol Plunk

Here's a little bit of what we covered:

Do I really need to sign up for another social network?
I feel it's best to cast a wide net and reel people in. Once in you get to know them through one-on-one messaging. The goal is to turn your new, targeted friends into fans who then become buyers and possibly even advocates. Advocates are the fans who will post your songs on their personal myspace page, repost your bulletins and blogs and make the ideal street team member.

How can I use Myspace more effectively?
Spending an hour a day can make a huge difference! Consistently adding targeted friends, posting comments, post blogs and bulletins, etc. Spend time getting to know your friends. Take an interest.

I don't get Facebook!
Seems people either love, hate or just don't get Facebook. It's a great social network platform for one-on-one communication with lots of great applications especially Reverbnation. I spend the least amount of time on Facebook yet I have a great presence on there because I have set up several applications that automatically import my blog posts, twitter posts, flickr photos and youtube videos. I can even send up a photo from my camera phone in real-time to my Facebook page.

********************************************
Don't have time to figure it out? Why not hire Madalyn to walk you through this over the phone. In one 45 minute session she'll have you up and running! She can walk you through the process of setting up your Facebook profile to automatically import your blog, twitter posts, flickr photos and youtube videos. Or walk you through Twitter, Flickr or Blogger. Details at www.socialnetworksformusicians.com
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More on Facebook...
You can set up a band or business profile at www.facebook.com/pages/create.php

We cover WAY more on the call. Just head over to www.socialnetworksformusicians.com and take a listen.

On thing to remember...the bottom line when it comes to social networks is:
IT DOESN'T WORK UNLESS YOU WORK IT!

That's it for now! I hope you find all this information helpful to you. If you need additional help, please get in touch with me.

Rock on,
Madalyn Sklar

Check me out at:
Facebook
Twitter
Flickr
Myspace
Blogger

Copyright © 2008 Madalyn Sklar, IndieMusicCoach

Madalyn Sklar is a music business coach, consultant, blogger, social networks expert and author. She founded IndieMusicCoach and has spent over 12 years working with a wide range of independent musicians all over the world. Her goal is to help indie artists achieve greater success in the music business by working smarter not harder. She is also the founder of GoGirlsMusic.com, the oldest and largest online community of indie women musicians, with a vision of bringing together and empowering musicians from around the world.

Madalyn is available for one-on-one consulting and coaching at affordable prices. Check out www.indiemusiccoach.com for more info.

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Friday, June 27, 2008 

Do I Need These Social Network Sites?



The other day I talked about Facebook and how I work "smarter not harder" by utilizing applications to import this blog, my Flickr photos, my Twitter posts and my YouTube vidoes. With very little effort I have a great Facebook presence.

Many people I talk to don't get Facebook. They don't understand Twitter and most haven't heard of Flickr. That's okay. I'm here to pass along information so it makes sense.

You can learn more about all these sites at www.socialnetworksformusicians.com. I have a bunch of articles there that are helpful. And also on the homepage I have available the teleseminar I hosted the other night so you can listen and feel like you were there with us. It was very informative.

So people are always asking me, "do I need these social network sites?" I say "yes" and here's why...

The Internet has evolved tremendously in the last few years. As indie artists, social networks allow us to form a bond with people within a community. That community is a web site whether it's Myspace, Facebook or what have you. Interaction is done more often through your computer screen and even on your mobile device than in person it seems. With these networks you can form relationships with potential fans. Just by reaching out on your computer you can develop an army of not only fans and music buyers but true advocates. Who are advocates? Devoted fans who will turn on their friends to your music. Devoted fans who occupy their Myspace music player with your songs.

Of course you need to find a balance between your online time and your real world interaction.

Robin Brantley of the band Ruby Red says it best...

"I love MySpace as it gives us a chance to do the one-on-one thing with people as well as make new connects that I can then go out and meet that person and form a real working relationship. I fear though that a lot of people are not taking it that far, especially bands- they think the computer is enough. I know sooo many musicians here that are constantly asking me, 'So how did you get a meeting with them?' or 'How'd you get THAT gig?' But they never GO anywhere! Not to see other bands, to take anyone out for a nice lunch or whatever. They just stay home with their computer, typing their fingers off and not really supporting anyone else's deal or showing interest in anything other than what they are doing. Life really is a two way street like you said! So many people don't seem to get that one. It's changing so fast, too- you never know what the wind will bring tomorrow. But, I know I have built quite a following by balancing computer and face-to-face networking so I am going to keep working on it."


I know, there are TONS of music sites, social networks, yadda, yadda, yadda. So what do you do... give up on it? No! Check out sites. See what looks like a good fit for you, your music and your goals. I recommend that indie musicians use Myspace, Facebook, Twitter, Flickr and Blogger.

That's my two cents. Tell me what you think. Leave a comment.

Copyright © 2008 Madalyn Sklar, IndieMusicCoach

Madalyn Sklar is a music business coach, consultant, blogger, social networks expert and author. She founded IndieMusicCoach and has spent over 12 years working with a wide range of independent musicians all over the world. Her goal is to help indie artists achieve greater success in the music business by working smarter not harder. She is also the founder of GoGirlsMusic.com, the oldest and largest online community of indie women musicians, with a vision of bringing together and empowering musicians from around the world.

Madalyn is available for one-on-one consulting and coaching at affordable prices. Check out http://www.indiemusiccoach.com for more info.

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Wednesday, June 25, 2008 

Have A Facebook Presence With Little Effort



Last night I hosted a really great teleseminar on Social Networks for Musicians. We spent 80+ minutes talking about Myspace, Facebook, Twitter, Flickr and Blogger.

Facebook is one of those social networks that people either love, hate or just don't get. For awhile I didn't like it because I didn't get it. It's so different from Myspace. Over time it made sense. I researched it. I read blogs on it. I started understanding it better. But what I really like most about it is that I have a good presence there and I hardly work it.

How you ask?

I have it set to import info from my other social network sites. With no effort my blog and Twitter posts show up automatically. So do my Flickr photos and YouTube videos. I can be at a show, take a picture with my iPhone and easily send it to my Facebook mobile photo album. It only took a few minutes to set each of these up. One time. Done. So yes, I have a Facebook presence with little effort.

Check out my Facebook profile. I would love to be your friend there.

I know, like most musicians your time is precious. You are out there creating and performing your music. That is where I come in. I'm a techie in the music business. Need help? Get in touch. My staff and I can take care of setting up your social network to benefit you!

Copyright © 2008 Madalyn Sklar, IndieMusicCoach

Madalyn Sklar is a music business coach, consultant, blogger, social networks expert and author. She founded IndieMusicCoach and has spent over 12 years working with a wide range of independent musicians all over the world. Her goal is to help indie artists achieve greater success in the music business by working smarter not harder. She is also the founder of GoGirlsMusic.com, the oldest and largest online community of indie women musicians, with a vision of bringing together and empowering musicians from around the world.

Madalyn is available for one-on-one consulting and coaching at affordable prices. Check out http://www.indiemusiccoach.com for more info.

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WHO IS MADALYN SKLAR?


    Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 14 years helping independent musicians and music business professionals achieve greater success. Her motto is: working smarter not harder. She also founded GoGirlsMusic.com, the oldest + largest online community of indie women musicians.

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    contact: madalynsklar(at)gmail.com

         

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