Myspace vs Facebook?
We have a great discussion going on over at the GoGirls Yahoo Group talking about the pros and cons of both Myspace and Facebook. It's quite interesting. And being that I'm a social networks expert I just had to throw in my two cents so here is what I had to say...
Here's my take on Myspace vs Facebook:
First off Myspace is not dead. It's still a great way to promote you and your music. It's not difficult to dramatically increase your friends/fans. I just started a promotion campaign for a fellow GoGirl and increased her friend count by 212% in only 2 weeks. Some people say it's about the "quality" not the "quantity" when it comes to Myspace friends. I disagree. For your personal page, sure, make it about quality. But for your band or business, you want to cast a wide, targeted net and reach as many people as possible. Then it's up to you to develop one-on-one relationships with people who reach out to you or those you reach out to. I've seen amazing results when this happens. I know many people are fed up with Myspace and moving to Facebook. Yes, Myspace can be very frustrating but my team and I know how to effectively work it to our benefit and to the benefit of our clients. It's the best, free social network.So there you have it. My take on this subject. I know a lot of people are frustrated with Myspace but it's still a very valuable place to promote yourself. And on the flipside I know a lot of people don't understand Facebook. That is why I created my FREE Facebook Marketing Tips eCourse. You can sign up at http://www.socialnetworksformusicians.com/.
Facebook rocks! I love Facebook. It's awesome connecting with friends and family. And it's cool meeting new people, catching up with old high school friends and making new fans. However, there are limitations. Your personal page can only hold up to 5,000 friends. So of course you want to set up a "band" page. But, you cannot invite people to join it. You can only invite people to your personal page. You can set up a "group" page and invite people to that. It's cool because it's more of a community feel. But like any social network, it can get quite frustrating. I do recommend setting up a "band" page to promote yourself and reach people you might not find elsewhere. It's slow going to get people as "fans" but you can advertise on Facebook for a nominal "per click" fee. I find it's best to promote your Facebook page on your other social networks such as Myspace and Twitter as well as your regular web site.
One thing I always say when it comes to social networks... it only works if you work it!
That's my two cents. Check out my company Social Networks for Musicians for articles on this subject. And feel free to contact me there if you'd like to learn more. I'm not trying to be sales pitchy, just informational. I spent a great deal of time speaking on this subject at music conferences last year. I'll also be on the Social Networks panel at Folk Alliance next month.
So give me your two cents on this subject. Myspace? Facebook? Both? I'd love to hear from you.
Copyright © 2009 Madalyn Sklar, IndieMusicCoach.com
Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 13 years helping independent musicians and music business professionals achieve greater success. Her motto is: working smarter not harder. She also founded GoGirlsMusic.com, the oldest + largest online community of indie women musicians.