Interesting blog post to check out...
The Jim Morrison Guide to Strategic Content Promotion
by Brian Clark
In 1966, The Doors were trying to make it to the pinnacle of the Los Angeles music scene by scoring a regular gig at the Whisky a Go Go in West Hollywood. At the time, playing the Whisky was the LA way to land a record contract.
But you didn’t just waltz in and play the Whisky. You had to work your way up to it.
In the short film The Doors in LA, guitarist Robbie Krieger tells how Morrison and the band landed a regular gig at the London Fog. The Fog was lower on the nightclub food chain, but strategically close to the Whisky on Sunset.
Krieger says they convinced friends from UCLA and throughout the LA underground music scene to come to the audition show at the London Fog. Naturally, it was important to show management that The Doors could pull a crowd.
Turns out, all these friends did show up. The place was packed, the crowd was knocking back drinks left and right, and the show was a raucous success. Needless to say, The Doors got the gig as the house band for the London Fog.
But there was one problem.
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